Hey there 👋

I design commerce products where the hard part isn’t the screen. It’s the decision behind it.

Four years at ManoMano, Europe’s marketplace for home improvement, designing both sides of a two-sided marketplace: checkout and delivery for 14M+ monthly customers, and onboarding, returns and analytics for the 9,000+ independent sellers who supply them. I work in Figma, prototype to validate before build, and ship with product, engineering and UXR.

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14M+

Monthly customers on the marketplace where my checkout and delivery work shipped, across app and web

9,000+

Independent sellers using the back-office tools I designed for onboarding, returns and performance

25M+

Products in the catalogue my onboarding work had to migrate through, the constraint that shaped the solution

Selected product work

Four projects on a two-sided marketplace: what shoppers decide at checkout, and what sellers need to run a business through someone else’s platform. End-to-end journey mapping, flows, prototypes, shipped UI.

5 min read

Onboarding: taking a 50-day seller setup and making it self-serve

Setup took 10× longer than competing platforms and ran on support tickets and account managers. I redesigned it around the step that generated 34% of all support contacts.

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3 min read

Checkout: cutting delivery choice from a parallel grid to a sequential decision

Delivery drove more negative NPS than any other step in ManoMano checkout. I rebuilt option selection across app and web so shoppers compare fewer variables at once.

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3 min read

Returns: one tool for 9,000+ sellers who each had their own process

Returns were handled by direct messaging between seller and customer, and NPS fell as message count rose. I designed the centralised flow that replaced it.

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4 min read

Dashboard: turning a page sellers ignored into the one they open first

Sellers didn’t treat the dashboard as a hub for their business. I ran interviews and card sorting with UXR and sequenced a roadmap from low-effort wins to a longer-term direction.

View case study

I turn complex product problems into clear, meaningful experiences through hands-on, iterative design.

How I design

Design for decisions

I help people understand their options, choose confidently, and know what happens next. On ManoMano checkout that meant turning parallel trade-offs into sequential ones.

Turn complexity into clarity

I untangle workflows, legal requirements and edge cases into journeys people can actually complete. Most of my work sits behind a constraint someone else set: a regulator, a third party, or a 25M-product catalogue.

Validate, then refine

I test before build. Unmoderated testing, NPS and CES data, and Figma prototypes, so the argument I bring to product and engineering is evidence rather than preference.