Selected product work
Translating ambiguous problems into scalable solutions.
3 min read
Checkout: Helping shoppers make faster delivery decisions
Redesigned the delivery decision flow across app and web, cutting negative NPS driven by delivery and tracking, by simplifying trade-offs into a single clear decision point.
5 min read
Onboarding: Simplifying complex setup for business users
A streamlined onboarding flow that keeps sellers compliant without slowing them down.
3 min read
Returns : Designing trust and control into the post-purchase journey
Returns were handled by direct messaging between seller and customer, and NPS fell as message count rose. I designed the centralised flow that replaced it.
4 min read
Dashboard: Turning commerce data into actionable decisions
Sellers didn’t treat the dashboard as a hub for their business. I ran interviews and card sorting with UXR and sequenced a roadmap from low-effort wins to a longer-term direction.